One-time vs automatic review requests on Wix: automatic is the always-on rule after purchase events. One-time is a manual campaign when you need a push outside that rule. Most stores need automatic first.
Proofy Reviews includes both (free, 4.3 from 5 reviews). Ask Ichonic before you email your whole list twice in a week.
Best fit
A one-time blast is not a strategy if the automatic rule is still set to ask at checkout.
The short verdict
| Mode | Use for |
|---|---|
| Automatic | Everyday new orders |
| One-time | Backfill, launch, or product-specific push |
Automatic requests
The practical reason to start with automatic rather than one-time is that it removes the decision entirely from your day-to-day. Once the trigger and delay are set correctly, every new order gets asked at the right moment without anyone remembering to run a campaign. One-time requests require someone to actively decide to send them, which means they get forgotten during busy weeks. exactly when new orders (and new review opportunities) are highest.
Ongoing rule on order created, paid, or fulfilled, plus delay and exclusions (products + emails). Setup: automate product review requests.
One-time requests
Manual push when automatic will not cover a past cohort or a campaign. Keep the audience tight.
Tip
Automatic for the pipeline. One-time for a deliberate push.
Second requests without spamming
Proofy supports an optional second request in automation when you configure it. Use it for buyers who never opened or never clicked the first mail. Do not stack a one-time blast on the same cohort the same week as an automatic second send.
- Automatic + optional second: default for ongoing orders
- One-time: catalog push, post-event ask, or cleanup when automation was off
- Copy for both: review request email copy on Wix
- Exclude unhappy tickets and recent refunds before any second ask
When to use which
- New store going live → automatic on fulfilled
- Imported history but no emails sent yet → optional one-time to recent buyers only
- Single SKU relaunch → one-time to buyers of that SKU
How often is too often for one-time requests
A one-time campaign to the same customer list more than once every few months starts to feel like marketing spam rather than a genuine request for feedback. If you find yourself running one-time pushes every few weeks to cover for a broken automatic rule, fix the automatic rule instead of leaning on manual campaigns as a permanent crutch.
Timing still comes first
Proofy Reviews. Ichonic · Wix App Market (Free)
Best for: Automatic + one-time review request modes
Timing: when to send review request emails. Copy: email copy. Volume issues: low review volume.
Pros
- Both modes in one free app
- Delay + exclusions on automatic
Watch outs
- Overlap can annoy customers if you are careless
When not to blast one-time
- Automatic already covers those customers
- Open disputes or refunds in the set
- You have no PDP widgets ready for replies
Help: contact.
Key takeaway
Fix the automatic rule. Use one-time sparingly on purpose. not as spam.
FAQ
What is the difference between one-time and automatic review requests in Proofy?+
Automatic requests follow an ongoing post-purchase rule (order created, paid, or fulfilled) with a delay. One-time requests are a manual push for a product or customer set outside that default loop.
Which should I turn on first?+
Automatic with order fulfilled + delay for most physical goods. Use one-time for backfills or campaigns.
Can I run both?+
Yes, carefully. Do not one-time blast people who just got an automatic email.
Where is full automation setup?+
Automate product review requests on Wix.
Where is timing guidance?+
When to send review request emails on Wix.
How often can I run a one-time review request campaign to the same list?+
Treat it as an occasional tool, not a regular channel. repeating it every few weeks to the same customers starts to feel like spam rather than a genuine request. If you need it that often, the underlying automatic rule is probably broken and should be fixed instead.
Still deciding what fits your store?
Tell us what you are running today and we will tell you what to add, swap, or skip.
