A LinkedIn button for your website sends visitors to your company or personal profile in one click. On Wix, install LinkedIn Button: Ichonic when buyers evaluate vendors on LinkedIn before they email. B2B services, agency sites, or brand About pages are the fit. It hurts when it sits on a product page and pulls retail shoppers away from Add to Cart.
Best fit
Social buttons should help the visit's job. Networking on About. Buying on the product page.
The short verdict
| Site type | LinkedIn button? |
|---|---|
| B2B, services, or hiring-led Wix site | Install |
| Impulse ecommerce with short sessions | Skip on product and checkout; optional on About |
| You have no active LinkedIn profile | Skip until the profile is ready |
When a LinkedIn button helps
- Buyers evaluate vendors on LinkedIn before they email
- You sell services, wholesale, or high-consideration offers
- About and contact pages need a clear professional path
- Your company or founder profile is kept up to date
How to add a LinkedIn button on Wix
LinkedIn Button: Ichonic. Ichonic · Wix App Market (From $1.00/mo)
Best for: Wix sites that need one-click LinkedIn access
Paste the LinkedIn profile URL, place one button, match the theme, and click-test on mobile and desktop.
Pros
- No-code placement
- Custom size and position
- Pre-filled message options
Watch outs
- Wrong page placement can divert buyers
- Needs a real profile URL
- Copy the correct company or personal LinkedIn URL.
- Install LinkedIn Button: Ichonic.
- Configure appearance and optional pre-filled message.
- Place on About/contact first. not every product template.
- Test the link opens the intended profile.
Tip
One LinkedIn button. Correct URL. Clear page purpose.
Placement that does not kill sales
About, team, and contact pages are safe defaults. On ecommerce product pages, a floating LinkedIn exit competes with Add to Cart. If you sell both consumer products and B2B services, keep the button on service templates only.
How B2B buyers actually use it
A B2B buyer evaluating a vendor rarely converts on the first visit. They check the About page, look up the founder or team on LinkedIn to gauge credibility, then come back later to actually fill out a contact form. The LinkedIn button's job in that flow is not to generate a click that converts immediately. it is to let a skeptical buyer verify you are a real, active business before they commit time to a sales conversation.
Mistakes to avoid
- Broken or personal-only URL when you meant the company page
- Four social floating buttons stacked on mobile
- Using LinkedIn as a substitute for a clear contact form
When not to install
- Your LinkedIn profile is empty or abandoned
- The site's only job is fast retail checkout
- You need maps directions instead. Google Maps Button
- You need chat support. WhatsApp or SMS
What to measure
- Clicks to LinkedIn from About vs product pages
- Whether product-page exits rose after install
- Inbound LinkedIn messages that mention the website
Key takeaway
Put LinkedIn where trust is the job. Keep it off the path to pay.
FAQ
How do I add a LinkedIn button on Wix?+
Install LinkedIn Button: Ichonic from the Wix App Market, add your LinkedIn profile URL in the dashboard, place one button, and test that it opens the correct profile.
How much does LinkedIn Button: Ichonic cost?+
From US$1.00/mo. Rating at last check: 5.0 from 11 reviews.
Should ecommerce stores use a LinkedIn button?+
Only on pages where professional trust or B2B outreach matters. About, contact, or service pages. Avoid floating social exits on product and checkout pages for impulse retail.
Does the button open chat or just the profile?+
The app links visitors to your LinkedIn presence using the profile URL you provide. Configure the URL carefully so it opens the company or personal profile you intend.
Can I stack LinkedIn with WhatsApp and SMS?+
You can, but each button is another script and another decision for the shopper. Staff and purpose first. See Wix WhatsApp button and Wix SMS button for those channels.
Will a LinkedIn button directly generate leads?+
Rarely on its own. Its real job is letting a skeptical B2B buyer verify your business is real and active before they commit to a sales conversation. it supports trust earlier in the funnel rather than driving an immediate conversion.
Still deciding what fits your store?
Tell us what you are running today and we will tell you what to add, swap, or skip.
