The best Wix app for importing Etsy reviews in this stack is Proofy Reviews: export Etsy as CSV or JSON, map each source product to the matching Wix product, then moderate before publishing. Do this after product-page stars, the reviews list, and request emails already work.
Proofy also imports generic CSV, AliExpress by product ID, and Amazon reviews through a browser extension. full walkthrough: import Amazon reviews to Wix. Use Proofy for product reviews; use a Google embed path for Google Business display on brand pages. Broader setup: how to add product reviews on Wix. Volume loop after import: how to get more reviews on Wix. Display types after import: add reviews to a website.
Best fit
Import history is optional. A working request loop on Wix matters more than a pile of old marketplace stars on the wrong SKU.
The short answer
| Source | How Proofy imports it |
|---|---|
| Etsy | CSV or JSON export → map to Wix product |
| AliExpress | Direct import by AliExpress product ID |
| Amazon | Browser extension into Proofy |
| Generic CSV | Standard review CSV mapped to Wix products |
| Google Business | Not supported |
Before you import anything
- Install product detail rating and product all reviews.
- Turn on automatic requests after fulfillment.
- Confirm moderation rules.
- Only then open the import tools.
Import Etsy CSV or JSON
Proofy Reviews. Etsy CSV / JSON import (Free)
Best for: Stores moving a handmade catalog from Etsy onto Wix
Export from Etsy in CSV or JSON, choose the matching Wix product, and import. Handmade and variant-heavy catalogs need careful SKU matching. A five-star review for a retired listing does not belong on a new variant.
Pros
- Etsy CSV or JSON
- Requires Wix product mapping
- Moderate before publish
Watch outs
- Wrong product mapping destroys trust
- No Google Business import
AliExpress, Amazon, and generic CSV
AliExpress: import by AliExpress product ID mapped to the Wix product. Amazon: use the browser extension path; dedicated Amazon CSV upload is still limited. if the file matches generic CSV columns, use generic CSV instead. Always moderate imports before they go public.
Google Business is not supported
Etsy sellers moving to Wix often sell handmade or made-to-order items where no two units are identical. A glowing review about a specific color combination or wood grain does not necessarily apply to every variant of that product on your new Wix listing. When importing, prefer mapping reviews to the specific variant they describe rather than the parent product, if your catalog structure allows it. a mismatch here is more visible to customers than in a mass-produced catalog.
Handmade and made-to-order catalogs need extra care
If you need Google Business stars on a service homepage, use a local-reviews tool. Product-review apps are the wrong category for that job. See also Kudobuzz alternatives if a competitor listing claims Google import and that is your only need.
Important
Do not import marketplace reviews onto the wrong product. Trust breaks faster than an empty section.
Import checklist
- Confirm you have rights to reuse the reviews.
- Map source product → Wix product one by one for the first batch.
- Import a small sample and QA on the live product page.
- Moderate, then publish.
- Keep collecting new on-site reviews with automated requests.
Tip
Widgets → requests → sample import → moderate → full import.
Import mistakes that destroy trust
- Dumping every Etsy review onto one Wix product
- Importing before stars are visible on the product page
- Skipping moderation on marketplace language and media
- Expecting Google Business import from a product reviews app that does not support it
When not to import
- You cannot match reviews to the correct Wix SKU
- You do not have rights to reuse the content
- The live request loop still does not send email
- You only need Google Business reviews for a local service page
What to measure
- Share of imported reviews mapped to the correct product
- Moderation rejects in the first import batch
- New on-site reviews after import (imports should not replace requests)
- Product-page conversion on migrated SKUs
Contact Ichonic before a bulk migration if your catalog has many variants.
Moving Etsy reviews to Wix?
Install Proofy, fix widgets and requests first, then import Etsy CSV or JSON onto the matching products.
Install Proofy on WixFAQ
What is the best Wix app for importing Etsy reviews?+
Proofy Reviews imports Etsy reviews from CSV or JSON exports and maps them to a Wix product ID. Install live product-page widgets and a request path first, then import history.
Can Proofy import Amazon and AliExpress reviews too?+
Yes. AliExpress imports by AliExpress product ID mapped to a Wix product. Amazon imports through the browser extension. Generic CSV covers clean exports from other tools. Amazon CSV bulk upload through a dedicated Amazon template is still limited.
Can I import Google reviews into Proofy?+
No. For Google Business display on a service page, use a Google reviews embed. and Proofy for product pages. Use a local-reviews tool for service homepage stars.
Do I need permission to import marketplace reviews?+
Only import reviews you have rights to use, and only onto the matching Wix product. Wrong SKU mapping destroys trust faster than an empty review section.
Should I import before widgets are live?+
No. An import cannot fix a missing rating block or a broken request email. Fix display and collection first.
Should imported Etsy reviews be mapped to a specific variant or the whole product?+
Map to the specific variant the review describes whenever your catalog structure allows it, especially for handmade or made-to-order items where no two units are identical. A review about a specific color or material that gets shown against a different variant is more noticeable to customers than in a mass-produced catalog.
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