To display photo reviews on a Wix store, collect images with your reviews app, moderate them, then show a media gallery under the product details. In Proofy Reviews, turn on image and video uploads, keep product detail rating and the written reviews list as the primary widgets, then add product media gallery or media gallery once photos exist.
Photo UGC helps visual categories. It is optional on day one. Empty galleries look worse than no gallery. Setup baseline: how to add product reviews on Wix. UGC strategy: UGC ecommerce. Website review types: add reviews to a website.
Best fit
Stars and text first. Photos second. Galleries third. That order keeps the product page usable.
The short answer
- Install rating + product reviews list.
- Enable photo/video uploads on the review form.
- Moderate media before auto-publishing everything.
- Add a media gallery only after a few photo reviews exist.
Install order that keeps the page clean
| Step | Widget / setting | When |
|---|---|---|
| 1 | Product detail rating | Day one |
| 2 | Product all reviews | Day one |
| 3 | Allow image/video uploads | When text reviews already arrive |
| 4 | Product media gallery / media gallery | After photo reviews exist |
| Later | Carousel, floating badge, homepage banners | Only if the page still feels clean |
Full widget map: customer reviews widget for Wix.
Turn on photo and video uploads
Proofy Reviews. Photo and video submissions (Free)
Best for: Visual Wix catalogs that need UGC without a paid platform
Enable allow image or video uploads in submission settings. Reviewers can attach media with the review. Pair this with request emails after fulfillment so buyers who already used the product can attach real photos.
Pros
- Image and video uploads
- Media gallery widgets
- Moderation before publish
Watch outs
- Skip galleries until photos exist
- Do not stack five media modules
Which galleries to use
- Product media gallery. Product page, tied to that product's media
- Media gallery. Homepage or custom page for broader UGC
Tip
Rating near price, written reviews below the fold, one media gallery. not a festival of modules.
Moderate media before it goes live
Hold reviews with media if you need a human check. Blurry, unrelated, or abusive uploads should never hit the product page. Reply to harsh but fair photo reviews in public with a fix, not a template.
Which product categories actually benefit
- Apparel and footwear. photo reviews answer fit and true-to-size questions text alone cannot
- Home goods and furniture. scale and color in a real room matter more than a studio photo
- Beauty and skincare. before/after and shade-matching photos carry real weight
- Simple, single-variant commodity products. photo UGC adds less when there is nothing visually to verify
If your catalog sits in the last category, it is fine to skip photo reviews entirely and keep the page to stars and text. Adding a gallery because competitors have one, without a category that benefits from it, just adds page weight for no real gain.
Display mistakes
- Empty media gallery on a catalog with zero photo reviews
- Gallery above the price competing with the buy button
- Auto-publishing every upload with no review
- Asking for videos before anyone leaves text feedback
When not to add photo reviews yet
- You still have no written reviews on key SKUs
- The product page is already slow from other apps
- Nobody will moderate image uploads
- Your category does not benefit from customer photos
Getting the first photo reviews
Photo reviews are slower to accumulate than text reviews because they ask more of the customer. Mention in the request email that photos are welcome but optional, and consider a small, clearly-disclosed incentive for the first batch. a discount code on a future order, not payment for a specific rating. See review incentives on Wix for what is safe to offer without violating platform or FTC disclosure rules.
What to measure
- Share of new reviews that include media
- Time to moderate media reviews
- Product-page conversion on SKUs with photo UGC vs text only
- Mobile load feel after the gallery goes live
Contact Ichonic if you want a widget order review before you add galleries.
Ready to show photo reviews cleanly?
Install Proofy, keep rating + written reviews first, enable uploads, then add one media gallery.
Install Proofy on WixFAQ
How do I display photo reviews on a Wix store?+
Use a reviews app that accepts image uploads, moderate them, then place a media gallery widget on the product or homepage. In Proofy, enable image or video uploads in submission settings, then add media gallery or product media gallery after rating and written reviews already work.
Should photo reviews go live on day one?+
No. Start with star ratings and written reviews. Add media collection and galleries after you have a steady text-review flow and the product page still feels fast.
Does Proofy support video reviews?+
Yes. Reviewers can upload images and videos with submissions. Proofy allows up to 5 files per upload, with at most 5 images and at most 2 videos inside that limit. Show them in media gallery widgets after moderation.
Where should the photo gallery sit on the product page?+
Below the main product details, near or under the written reviews list. Do not stack a floating badge, carousel, gallery, and full list on day one.
Do photo reviews create Google search stars automatically?+
No. Proofy does not add review structured data today. Treat search stars as separate from displaying UGC on the storefront.
Which product categories get the most value from photo reviews?+
Apparel, footwear, home goods, and beauty products benefit the most, since photos answer fit, scale, and color questions that text reviews cannot. Simple, single-variant commodity products usually do not need a photo gallery at all.
How do I get customers to actually submit photos, not just text?+
Mention in the request email that photos are welcome, keep the upload step optional rather than required, and consider a small, disclosed incentive like a discount code for the first wave of photo submissions. Never require or pay for a specific star rating. see review incentives on Wix for what is compliant.
Still deciding what fits your store?
Tell us what you are running today and we will tell you what to add, swap, or skip.
